Growing a Business on Instagram
Vanessa worked as a brand manager at a Fortune 500 cosmetics company as a young marketing graduate, launching products for multimillion-dollar brands. She soon realized that the corporate path wasn’t for her and quit her job in mid-2018.
Vanessa knew she didn’t want to go back to corporate life so she started a YouTube channel that taught other people how to leave the 9 to 5 world, specifically from a Millennial’s perspective. Her account started to attract an audience that really wanted to learn more from her. She officially launched her coaching business in January 2019.
Vanessa came to realize that she also knew a lot about social media, especially Instagram, and decided to leverage what she knew to help people build their brands online. Because she was a YouTuber, Vanessa’s first step was to create videos about Instagram. This was really out of step with the other videos that she was doing at the time, which were all about quitting the 9 to 5.
But when a video of her five top hacks on how to grow organically on Instagram went viral (it now has around 3.5 million views), Vanessa quickly went from a few hundred followers to growing her email list to more than 20,000 people who wanted Instagram advice, thanks to that one video.
She decided to pivot her business niche from helping people quit the 9 to 5 to helping people build their social media platforms to get themselves more clients. She chose to zero in on Instagram because she had so many people coming to her wanting that specific help.
In April 2019, Vanessa launched The BOSSGRAM Academy, which is a course that helps new coaches turn their followers into clients. Her business has grown to half a million dollars in its first year. Her social followings have grown as well. She now has 200,000 followers on YouTube, 65,000 on Instagram, and 13,000 members in her Facebook group.
Vanessa thought about YouTube for 6 years before posting her first video on the platform. She remembers looking at YouTubers who were just starting and feeling like she wasn’t ready to do what they were doing. Now a lot of those creators who started 6 years ago are massive on YouTube and Vanessa is kicking herself, wishing she had started back when she first wanted to.
She says that yesterday was the best time to start but the second-best time to start is today. The sooner you start, the sooner you can build that audience and potentially monetize it in the future.
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