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CX Academy is an industry-leading online course that teaches you everything you need take your first steps in becoming a CX superstar.

CX Academy is an 8-lesson online video program. Total program running time is roughly 2.5 hours. Additional resources include 4 ebooks, 1 excel template, and all lessons are available in presentation format.


Of course high quality comes with a price tag but we want to make sure that as many as possible is able to take our trainings – At the moment you are able to join the CX Academy basic course with just $599 (+VAT). This price includes everything you need to get certified + the certification.


  • You’ll be recognized as a certified customer experience professional.
  • You’ll get the latest industry knowledge around customer experience to stay ahead of the curve.
  • Exclusive opportunity to join our community at CX forum and explore unlimited opportunities to network with industry experts, influencers, and our thriving community.
  • Everyone who enrolls in CX Academy will get the opportunity to become a contributor for the Feedbackly Blog. Your post will be put in front of thousands of readers!


Jaakko Männistö
Jaakko is a startup entrepreneur, founder and award winning customer experience professional at @feedbacklyapp as well as the founder of the biggest entrepreneurial digital community in Finland – Yrittäjä.io.

He is a keynote speaker, who talks about everything from entrepreneurial stories to day to day human communications, personal branding and of course customer experience. He is also the author of the book “The Journey – How to create the happiest customers in the world”


  • Course overview and rules
  • Introduction & Learning goals
  • Lesson 1 – Why Is CX So Important?
  • Lesson 2 – How To Create The Happiest Customers In The World
  • Lesson 3 – How To Create And Manage An Effective CX Program
  • Creating your Feedbackly account
  • LAB 1 – Creating your first survey
  • Lesson 4 – What is a Customer Journey?
  • LAB 2 – Mapping your Customer Journey
  • Lesson 5 – How to Measure CX Success
  • LAB 3 – Analyzing your CX Data
  • LAB 4 – Closing the loop
  • Lesson 6 – How to Create an Effective Employee Experience (EX) Program
  • Lesson 7 – The Return on Investment (ROI) of Customer Experience
  • Lesson 8 – The Future of Customer Experience
  • Get Your Certification – Test

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