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You will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.


In Write of Passage, you will develop a systematic process for cultivating ideas, distilling them into writing, and sharing them with the people who can make the biggest difference in your career.

By the time you finish the course, you will have published a series of insightful articles, built a professional website, launched an email newsletter, learned how to use these assets to connect with anyone on the planet, and developed a framework for uniquely framing your expertise and skills.

You’ll transform from a passive consumer to an active creator, and escape the “Mediocre Majority” of people who endlessly consume without ever producing. The content you produce will become an asset that you own. It will work for you 24/7, and become a magnet for like-minded people, interesting ideas, and career opportunities.

Writer’s block will be a thing of the past. You’ll know exactly how to work with and move past the fears and anxieties that keep so many people from sharing what they’ve written. The time it takes you to write something of quality will plummet, dramatically increasing the return-on-investment of your time. Instead of not having anything to say, you’ll have too much to say.

It doesn’t matter whether you are writing internally at your company, building an online business, or networking among industry peers – Write of Passage will give you with the tools to reach, educate, and connect with your target audience. Writing effectively will be your competitive advantage.

In school we learned an outdated, ineffective method of writing. We were taught to follow an arbitrary set of requirements. Our teachers told us to pad our writing to reach a minimum length, and to use flowery vocabulary completely foreign to our everyday lives. I am going to help you unlearn all of that, and adopt a results-focused approach to writing.


Write of Passage is for anyone who wants to…

  1. Publish quality content on a consistent basis. I’ll teach you a systematic approach to collecting insights and turning them into content on a consistent basis
  2. Build a following that brings you personal and professional opportunities. Your followers will help you find excellent opportunities, including jobs, projects, clients, and sales.
  3. Create intellectual assets that grow in value over time. Your writing will grow into a body of work with a coherent purpose, not just a series of one-off posts.
  4. Connect directly with peers, colleagues, and leaders in your industry. I’ll show you how to use your writing as an introduction to the most interesting people in your industry.
  5. Boost your influence in your field, organization or industry. I’ll show you how to build a reputation as the top authority in your field using evergreen content.
  6. Increase the serendipity and opportunity in your life. Create a life of more surprise, potential, and excitement by harnessing the full potential of the internet.


  • 7 Modules: Live video and slide-based lectures packed with David’s best insights, examples, and recommendations.
  • 10 Deliverables: Writing assignments designed to level up your writing skills and publish more than you ever have before.
  • 12 Templates: Specially formatted to help you immediately apply each new lesson and technique to your career or business.
  • Live Interaction: Learn alongside a cohort of peers from around the world as you give each other feedback and share ideas.
  • Guest Interviews (Premium version only): Curated, actionable case studies with well-known content creators explaining their approaches.

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