This course will give you ALL the tools and skills you need to build the most effective and affordable Facebook campaigns.
I spent a whopping $2,589 on Facebook advertising courses.
Not to learn how to use Facebook ads to grow my business (I’ve been doing that successfully for many years) but just to “spy” on the competition
Let me explain.
My name is Paco Vermeulen, I’ve founded InterestExplorer. That’s a Facebook interest targeting tool that reveals 1000’s of hidden Facebook interests you can target without your competition knowing they exist.
It’s used by thousands of Facebook advertisers and it has been featured by industry experts like Social Media Examiner, DigitalKickstart and Adleaks.
I’m not a “guru” but I do know a thing or two about running Facebook ads.
Not only because I grew multiple businesses using Facebook ads but also because I’ve personally answered 1000’s of Facebook advertising questions from my users.
These questions reveal an obvious pattern.
They all come down to the same underlying issue: the absence of a solid and repeatable strategy.
And that’s because there’s just too much conflicting information shared in all of these Facebook groups, in all of these “10 tips” articles and in all of these YouTube videos out there.
Most advertisers glue together a bunch of isolated tactics (perfect ad templates, high-converting copy scripts, sneaky scaling tricks, etc.) without truly understanding HOW advertising on the Facebook platform actually works.
The result is a messy ad account and a vicious circle.
It’s like having the ingredients, but not the recipe to put them together. And then constantly adding pinches of this and dashes of that.
So I thought, I should sit down and write down my recipe, based on my experience of successfully running Facebook ads for years. And then launch my own online course.
But as a first step, I wanted to learn what’s out there already.
What the competition looked like.
So I spent a total sum of $2,589 to get access to most of the popular courses on the topic of Facebook advertising, completed them and took a lot of notes in the process.
And I quickly learned…
There are two major challenges when creating a course about Facebook advertising.
The first challenge is that there is already too much information out there.
People don’t need more of the same information.
Although we all love to distract ourselves by consuming it, we really don’t need it.
Still most of the courses out there are just knowledge dumps. The creator sat down and thought by himself “Hmmm what is everything I can tell about Facebook ads?”.
The result is a course with many modules & lessons, yet very little actionable insight.
All sizzle no steak, money wasted…
At least I learned that to create a new course on Facebook ads it’s simply not enough to just re-chew and re-package all of the information that’s already out there.
It has to be unique.
The second challenge is that it’s really hard to keep up with the speed at which the Facebook advertising landscape changes. Not only the strategies that work. But also the tools Facebook provides to advertisers.
And not in the last place Facebook’s UI.
It constantly evolves and it constantly changes.
Which means that even a course that was launched a year ago, already contains a lot of information that’s outdated and no longer relevant today.
Or what about the risk of Facebook tweaking the UI of the Ads Manager, forcing me to re-record entire modules…to be honest I became less and less sure if I should even pursue this. Especially because my core focus is creating software (not creating courses) and I’ll be launching a new tool for Facebook advertisers soon…
Then I stumbled upon this “new kid on the block” when scrolling through my Facebook feed. Khalid Hamadeh, an ex-Facebook employee turned marketing consultant and course creator. Maybe you’ve also seen his ads pop up in your Facebook feed.