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If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day. Positioning is the ONLY way to stop this fast.

I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.

In my My Intensive Positioning Blueprint Video Course are 16 full-length videos (over 20 hours of advanced training based on my $2,000 LIVE Positioning Training Course) that reveal the strategies and tactics your competitors don’t want you to know and teach YOU how to get massive competitive advantage fast. This is not beginner level stuff you’ve heard before.

My Intensive Positioning Blueprint Video Course will leave no stone unturned with actionable strategies and tactics in every lesson.


  • Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
  • Lesson 2: The Positioning Platform & The Positioning Matrix™
  • Lesson 3: Introduction to Creating a ‘Category Class’
  • Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes
  • Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence
  • Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process
  • Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process
  • Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’
  • Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems
  • Lesson 10: Marty’s Private Client Positioning Workflow
  • Lesson 11: Preparing to Create, Market and Message Your Own Category Class
  • Lesson 12: Brand Positioning Traps and How to Avoid Them
  • Lesson 13: Segmentation Strategies and Tactics for Positioning Power
  • Lesson 14: Strategies & Tactics for Acquisition & Conversion
  • Lesson 15: Strategies & Tactics for Stimulation of Purchasing
  • Lesson 16: Positioning For Retention and Increasing LTV.

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