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In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.

Lesson Plan

1. Introduction

2. Using Your Time Effectively

3. Focus, Strategy & Priorities

4. Taking Giant Swings: Pixar Acquisition Case Study

5. The Art of Negotiation

6. Creating Brand Value

7. Expanding Your Brand: Marvel Acquisition Case Study

8. Anticipating What Consumers Want

9. The Importance of Risk-Taking

10. Navigating Complex Deals: 21st Century Fox Case Study

11. Managing Industry Disruption: Disney Plus Case Study

12. Tenets for Success

13. Conclusion

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