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Definitive Selling Proposition

Perry Marshall – Definitive Selling Proposition


  • A DSP is a multi-dimensional USP.
  • A DSP is a USP uncovered using a 9-layered matrix.
  • A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot be constructed using fill-in-the-blank USP templates.
  • A DSP is USP revealed through turning over every stone in your business to find competitive advantages that you didn’t know you had…or could have…before.
  • A DSP is a thorough, systematic expansion of your USP, with tentacles that grow into deep roots…it requires work, but it’s the most vital work you’ll do this year…probably even this decade.
  • A DSP not only TELLS your story but REDEFINES it to its core.
  • A DSP makes your product fundamentally more alluring.
  • A DSP never elicits a “SO WHAT?” response from your marketplace. No one can be indifferent to a true DSP. They either love you or hate you. (I got hate mail when I created my event with Richard Koch. Millionaires who were NOT fractional billionaires accused me of lying. Good. I dragged egos through the mud until I garnered their attention.)
  • A DSP sharpens your message to a point of SPECIFICITY and SIMPLICITY that it pierces right through noise.
  • A DSP is the ONLY thing your customer will rave about.

Do You Need a DSP?

You need a DSP if you’ve gone through the traditional USP steps and…

You’ve still got a USP that’s based solely on slight competitive advantages like your ability to haul in cheap traffic, your evangelistic ability to convert prospects, or your profitable pricing model.

You Need a DSP if…

  • Your product or service can be copycatted, duplicated or reverse engineered.
  • The mark of a true USP or DSP is DEFENSIBILITY.
  • Is your USP a defensible formula, method, experience, personality, or advantage?

You Need a DSP if…

  • Your current USP is based on your product or service. (Experience-based USPs are much harder to crack.)

You Need a DSP if…

  • Your current USP is not based on radical simplicity.

You Need a DSP if…

  • Your current USP based solely on tangible, “logical” advantages.
  • You sell a complex, mature, complete solution.
  • You sell in a space where competition is frenzy-level thick.
  • You need a decisive way to cut through the clutter.
  • Your customers still ask “What makes you guys different from the other guys?
  • You’re getting your ass handed to you.

Name of Course: Perry Marshall – Definitive Selling Proposition | Release Date: 2020

Sale Page: https://www.perrymarshall.com/training/dsp/

Author Price: $1497 | Our Price: FREE FOR VIP MEMBERS

Delivery Method: Free Download (Mega)

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