Take Some Risk – Shopping Feed Optimization and Management

Shopping Feed Optimization and Management – Drive profitable growth at scale with your Google Shopping Feed.

This is the ultimate course on how to optimize and manage your to Google Shopping feeds to make yourself less stressed and more successful!

I’m going to share with you everything I have learned over the last decade and make sure you don’t make the same mistakes I did when starting out.

Topics Covered:

How to connect all your technology platforms together
What shopping feed tools does our agency use and why
Which attributes come with a basic shopping feed
How to write the perfect product title for your SKUs
Learn the one attribute (beyond your product title) that impacts your shopping rankings
Learn what it takes to build an advanced shopping feed
We will cover 10 advanced attributes you should consider for your shopping feed
What attributes should fashion & clothing brands use
What attributes should technology & mobile subscription brands use
How to rank in enhanced listings (Google’s shopping tab)
How to use product type to level up your feed
What are custom labels and why you should use them
Learn the 4 ways we combine custom labels and product groups to optimize and scale shopping campaigns
10 different ways to organize your SKUs using customer labels
When use to your supplemental feeds
Which brands should use promotions feeds
How we think about managing our clients shopping feeds and keeping them updated