{"id":10080,"date":"2023-11-03T14:28:22","date_gmt":"2023-11-03T14:28:22","guid":{"rendered":"https:\/\/ebizcourses.com\/?p=10080"},"modified":"2023-11-03T14:33:57","modified_gmt":"2023-11-03T14:33:57","slug":"custom-event-mastery-jon-loomer","status":"publish","type":"post","link":"https:\/\/ebizcourses.com\/custom-event-mastery-jon-loomer\/","title":{"rendered":"Custom Event Mastery &#8211; Jon Loomer"},"content":{"rendered":"<p>Custom Event Mastery &#8211; A training to leverage custom events for conversion reporting, optimization, and targeting<\/p>\n<p>Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that.<\/p>\n<p>The core to effective Meta Ads optimization is conversion events, but not every important action can be defined with a standard event.<\/p>\n<p>Jon uses more than 9 custom events that fire when important actions occur. He uses these events to improve ads reporting, optimization, and even targeting. You can, too.<\/p>\n<h4>Custom Event Mastery Included<\/h4>\n<p><em><strong>Learn the basics of custom events:<\/strong><\/em><\/p>\n<ul>\n<li>What Custom Events Are and Why They Matter<\/li>\n<li>Setting Up Google Tag Manager<\/li>\n<li>Setting Up the Base Pixel with GTM<\/li>\n<li>Questions to Ask Yourself About Events to Create<\/li>\n<li>Add Variables<\/li>\n<li>The Basic Elements of Custom Events and GTM<\/li>\n<li>Test Your Events<\/li>\n<\/ul>\n<p><em><strong>Learn exactly how to create custom events:<\/strong><\/em><\/p>\n<ul>\n<li>Internal Link Click Event<\/li>\n<li>External Link Click Event<\/li>\n<li>Time on Page Event (Simple)<\/li>\n<li>Time on Page Event (Complex)<\/li>\n<li>Scroll Depth Event (Simple)<\/li>\n<li>Scroll Depth Event (Complex)<\/li>\n<li>Referral Event<\/li>\n<li>Embedded YouTube Video Engagement Event<\/li>\n<li>Combination Event<\/li>\n<li>Other Events to Consider<\/li>\n<li>Parameters and Custom Conversions<\/li>\n<\/ul>\n<p><em><strong>Learn how to leverage these powerful events:<\/strong><\/em><\/p>\n<ul>\n<li>Custom Events and Reporting<\/li>\n<li>Custom Metrics Using Custom Events<\/li>\n<li>Custom Events and Optimization<\/li>\n<li>Custom Events and Targeting<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Name of Course:<\/strong> Jon Loomer \u2013 Custom Event Mastery | Release Date: 2023<\/p>\n<p style=\"text-align: center;\"><strong>Sale Page:<\/strong> <a href=\"https:\/\/www.jonloomer.com\/custom-event-mastery-training\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.jonloomer.com\/custom-event-mastery-training\/<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Author Price: <span style=\"color: #ff0000;\">$147<\/span><\/strong> | Our Price: <strong><span style=\"color: #ff0000;\">FREE FOR VIP MEMBERS<\/span><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Delivery Method:<\/strong> Free Download (Mega)<\/p>\n<p style=\"text-align: center;\"><div class=\"mepr_error\"><p style=\"text-align: center\">Download link hidden, please <a href=\"https:\/\/ebizcourses.com\/member-login\">LOGIN<\/a> or <a href=\"https:\/\/ebizcourses.com\/membership-price\/\">PURCHASE A MEMBERSHIP<\/a> to view.<\/p>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom Event Mastery &#8211; A training to leverage custom events for conversion reporting, optimization, and targeting Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that. The core to effective Meta Ads optimization is conversion events, but not every important action can be defined [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,39],"tags":[3264,96,3265],"class_list":["post-10080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-courses","category-digital-marketing-courses","tag-custom-event-mastery","tag-jon-loomer","tag-jon-loomer-custom-event-mastery","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/10080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/comments?post=10080"}],"version-history":[{"count":3,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/10080\/revisions"}],"predecessor-version":[{"id":10085,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/10080\/revisions\/10085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media\/10081"}],"wp:attachment":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media?parent=10080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/categories?post=10080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/tags?post=10080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}