{"id":12390,"date":"2024-07-10T13:39:23","date_gmt":"2024-07-10T13:39:23","guid":{"rendered":"https:\/\/ebizcourses.com\/?p=12390"},"modified":"2024-07-10T13:39:23","modified_gmt":"2024-07-10T13:39:23","slug":"joe-martinez-lead-generation-master-class","status":"publish","type":"post","link":"https:\/\/ebizcourses.com\/joe-martinez-lead-generation-master-class\/","title":{"rendered":"Joe Martinez \u2013 Lead Generation Master Class"},"content":{"rendered":"<p>Lead Generation Master Class &#8211; Lead Generation paid media campaigns are often more complex than Ecommerce.<\/p>\n<p>They require you to generate conversions, but also ensure the leads are of good quality.<\/p>\n<p>Plus, you need robust tracking for down funnel optimization.<\/p>\n<p>In this course, we\u2019ll discuss strategies for 3 stages in Lead Gen and give in depth examples.<\/p>\n<p>We\u2019ve created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.<\/p>\n<h4>What\u2019s inside Lead Generation Master Class?<\/h4>\n<p><strong>Section 1 \u2013 Generating Leads<\/strong><\/p>\n<ul>\n<li>Intro &amp; Agenda \u2013 Section 1 \u2013 Generating Leads<\/li>\n<li>Call To Action Strategy \u2013 The Biggest Problem with Most Lead Gen Efforts<\/li>\n<li>Call To Action Strategy \u2013 Determining What You\u2019re Going to Offer<\/li>\n<li>Call To Action Strategy \u2013 The Price of a Lead<\/li>\n<li>Call To Action Strategy \u2013 Building First Party Data Sets<\/li>\n<li>Call To Action Strategy \u2013 Designing for All Stages of the Buyer Funnel<\/li>\n<li>Finding Your Audience \u2013 Who Are They and How to Find Them<\/li>\n<li>Generating Leads \u2013 Overview of 4 Main Channels for Lead Generation<\/li>\n<li>Building a Foundation \u2013 Intro to Why We Need Extensive Tracking<\/li>\n<li>Building a Foundation \u2013 Excluding Duplicate Leads<\/li>\n<li>Building a Foundation \u2013 Creating a Database for Future Optimizations<\/li>\n<\/ul>\n<p><strong>Section 2 \u2013 Improving Lead Quality<\/strong><\/p>\n<ul>\n<li>Intro &amp; Agenda \u2013 Section 2 \u2013 Improving Lead Quality<\/li>\n<li>Words of Caution \u2013 Setting Proper Expectations When Qualifying Leads<\/li>\n<li>Defining Goals \u2013 What Makes a Good Lead?<\/li>\n<li>Ad Copy &amp; Landing Pages \u2013 Make Your Boundaries Clear<\/li>\n<li>Lead Gen Form Strategy \u2013 Understanding Form Impacts on Performance<\/li>\n<li>Lead Gen Form Strategy \u2013 CASE STUDY: B2B Employee Management<\/li>\n<li>Lead Gen Form Strategy \u2013 Tips to Improve Lead Quality with Forms<\/li>\n<\/ul>\n<p><strong>Section 3 \u2013 Converting Down the Funnel<\/strong><\/p>\n<ul>\n<li>Intro &amp; Agenda \u2013 Section 3 \u2013 Converting Down the Funnel<\/li>\n<li>Data Prep \u2013 Defining Metrics &amp; Requirements for Section 3<\/li>\n<li>Retreiving Your Data \u2013 Creating a Workable File for Optimization<\/li>\n<li>Timing Your Optimizations \u2013 Don\u2019t Jump the Gun<\/li>\n<li>Attribution Matters \u2013 Understanding Why Lead Creation Touch is Imperative<\/li>\n<li>Defining an MQL \u2013 Intro to Lead Scoring<\/li>\n<li>Campaign Movement Strategies \u2013 Using Paid to Move Users Down Funnel<\/li>\n<li>Developing Cost Per Lead Goals \u2013 How CRM Data Influences Top of Funnel Efforts<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Name of Course:<\/strong> Joe Martinez \u2013 Lead Generation Master Class | Release Date: 2024<\/p>\n<p style=\"text-align: center;\"><strong>Sale Page:<\/strong> <a href=\"https:\/\/paidmediapros.podia.com\/courses-lead-generation-master-class\/\" target=\"_blank\" rel=\"noopener\">https:\/\/paidmediapros.podia.com\/courses-lead-generation-master-class\/<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Author Price: <span style=\"color: #ff0000;\">$500<\/span><\/strong> | Our Price: <strong><span style=\"color: #ff0000;\">FREE FOR VIP MEMBERS<\/span><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Delivery Method:<\/strong> Free Download (Mega)<\/p>\n<p style=\"text-align: center;\"><div class=\"mepr_error\"><p style=\"text-align: center\">Download link hidden, please <a href=\"https:\/\/ebizcourses.com\/member-login\">LOGIN<\/a> or <a href=\"https:\/\/ebizcourses.com\/membership-price\/\">PURCHASE A MEMBERSHIP<\/a> to view.<\/p>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead Generation Master Class &#8211; Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we\u2019ll discuss strategies for 3 stages in Lead Gen and give in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[4106,4107],"class_list":["post-12390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-courses","tag-joe-martinez","tag-lead-generation-master-class","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/12390"}],"collection":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/comments?post=12390"}],"version-history":[{"count":2,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/12390\/revisions"}],"predecessor-version":[{"id":12394,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/12390\/revisions\/12394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media\/12392"}],"wp:attachment":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media?parent=12390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/categories?post=12390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/tags?post=12390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}