{"id":2617,"date":"2022-08-21T09:07:54","date_gmt":"2022-08-21T09:07:54","guid":{"rendered":"https:\/\/ebizcourses.com\/?p=2617"},"modified":"2023-09-13T14:33:30","modified_gmt":"2023-09-13T14:33:30","slug":"perry-marshall-google-ads-mastery-2021-22","status":"publish","type":"post","link":"https:\/\/ebizcourses.com\/perry-marshall-google-ads-mastery-2021-22\/","title":{"rendered":"Perry Marshall \u2013 Google Ads Mastery 2021-22"},"content":{"rendered":"<p>Google Ads Mastery 2021-22 \u2013 Google is an incredibly powerful machine and in this course we will make you Master of the controls.<\/p>\n<p>Google Still Has the Highest Quality Leads You Can Buy at Scale\u2026Anywhere<\/p>\n<p>If you\u2019re still managing Google Ads the way you did 3 years ago\u2026You need this.<\/p>\n<p>If you want the \u201cleast-hassle\u201d source of leads\u2026You need this.<\/p>\n<p>If you\u2019re an online retailer\u2026if you do any kind of ecommerce\u2026You REALLY need this!<\/p>\n<p>If you run an agency managing Google Ads for others, it would be irresponsible to think you don\u2019t REALLY need this.<\/p>\n<p>The modest investment in Google Ads Mastery will pay for itself over and over and over again. If you\u2019re spending many thousands or tens of thousands a month, it will pay for itself monthly \u2026 maybe even weekly.<\/p>\n<h4>Six Modules to Google Ads Mastery 2021-22:<\/h4>\n<p><strong>Module #1: Bidding<\/strong><\/p>\n<ul>\n<li>How the various smart bidding models work\u2026and EXACTLY how to use them to maximize your returns<\/li>\n<li>What to do if you choose NOT to use them\u2026be very, VERY careful<\/li>\n<li>How to give the machine the right \u201ctarget\u201d\u2026and avoid MASSIVE stupidity tax<\/li>\n<\/ul>\n<p><strong>Module #2: Targeting<\/strong><\/p>\n<ul>\n<li>The news of the death of Keywords has been greatly exaggerated\u2026here\u2019s what you need to know about them now<\/li>\n<li>How to \u201clayer\u201d audiences over your Search and Shopping campaigns<\/li>\n<li>How to navigate the Audience options for Google Display Network and YouTube<\/li>\n<li>Audiences and Smart Bidding\u2026how to combine their power<\/li>\n<\/ul>\n<p><strong>Module #3: Messaging<\/strong><\/p>\n<ul>\n<li>How to use Responsive Search Ads vs. Expanded Text Ads for search\u2026and a big warning about RSA reporting<\/li>\n<li>How-to\u2019s and Not-to\u2019s for Shopping Ads, Showcase, and Local Inventory Ads<\/li>\n<li>Using Google Cloud Platform tools to get insight into what your customers think<\/li>\n<li>Responsive Display Ads vs Image Ads?<\/li>\n<li>Video: Trueview, Action vs Reach + Bumpers\u2026are you up to speed?<\/li>\n<li>What\u2019s up with Gmail?<\/li>\n<\/ul>\n<p><strong>Module #4: Date &amp; Measurement<\/strong><\/p>\n<ul>\n<li>Why data is uber important in a machine learning world<\/li>\n<li>Are you feeding the machine the right data, or putting garbage in and getting garbage out?<\/li>\n<li>How to import conversions for accurate data<\/li>\n<li>What you need to know about Google Click ID<\/li>\n<li>What to watch out for with Pay Per Conversion<\/li>\n<li>A look at Google Data Studio \u2013 Get Mike\u2019s ROAS template<\/li>\n<\/ul>\n<p><strong>Module #5: Optimizing Your Accounts<\/strong><\/p>\n<ul>\n<li>What you need to consider in your planning process<\/li>\n<li>How to scale your campaigns \u2026 what\u2019s reasonable?<\/li>\n<li>ROAS or POAS?<\/li>\n<\/ul>\n<p><strong>Module #6: What It All Means for Your Future<\/strong><\/p>\n<ul>\n<li>What these changes might mean for you as a supplier of ad management (either as an agency or a practitioner in this world)<\/li>\n<li>Explaining the My Client Dashboard<\/li>\n<li>Understanding the optimization score and the red badge<\/li>\n<li>What will your job look like in \u20262025!?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Name of Course:<\/strong> Google Ads Mastery 2021-22 \u2013 Perry Marshall | Release Date: 2022<\/p>\n<p style=\"text-align: center;\"><strong>Sale Page:<\/strong> <a href=\"https:\/\/www.perrymarshall.com\/google-ads-mastery\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.perrymarshall.com\/google-ads-mastery\/<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Author Price: <span style=\"color: #ff0000;\">$1999<\/span><\/strong> | Our Price: <strong><span style=\"color: #ff0000;\">FREE FOR VIP MEMBERS<\/span><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Delivery Method:<\/strong> Free Download (Mega)<\/p>\n<p style=\"text-align: center;\"><div class=\"mepr_error\"><p style=\"text-align: center\">Download link hidden, please <a href=\"https:\/\/ebizcourses.com\/member-login\">LOGIN<\/a> or <a href=\"https:\/\/ebizcourses.com\/membership-price\/\">PURCHASE A MEMBERSHIP<\/a> to view.<\/p>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Mastery 2021-22 \u2013 Google is an incredibly powerful machine and in this course we will make you Master of the controls. Google Still Has the Highest Quality Leads You Can Buy at Scale\u2026Anywhere If you\u2019re still managing Google Ads the way you did 3 years ago\u2026You need this. If you want the \u201cleast-hassle\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,39],"tags":[1114,268],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-courses","category-digital-marketing-courses","tag-google-ads-mastery-2021-22","tag-perry-marshall","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/2617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/comments?post=2617"}],"version-history":[{"count":2,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/2617\/revisions"}],"predecessor-version":[{"id":8270,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/2617\/revisions\/8270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media\/2618"}],"wp:attachment":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media?parent=2617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/categories?post=2617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/tags?post=2617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}