{"id":3608,"date":"2022-10-12T02:28:37","date_gmt":"2022-10-12T02:28:37","guid":{"rendered":"https:\/\/ebizcourses.com\/?p=3608"},"modified":"2023-09-13T03:48:34","modified_gmt":"2023-09-13T03:48:34","slug":"mastering-google-search-shopping-ads","status":"publish","type":"post","link":"https:\/\/ebizcourses.com\/mastering-google-search-shopping-ads\/","title":{"rendered":"Mastering Google Search &#038; Shopping Ads &#8211; Foxwell Digital"},"content":{"rendered":"<p>Mastering Google Search &amp; Shopping Ads goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.<\/p>\n<p>Upon finishing this course, you will be able to understand what success looks like when running <a href=\"https:\/\/ebizcourses.com\/category\/digital-marketing-courses\/google-ads-courses\/\">Google Ads<\/a>, how to choose target keywords, how to optimize Google Ads, how to set up valid A\/B tests, how to determine whether Google Search and\/or Google Shopping is best for your brand, and more.<\/p>\n<h4>Why buy Mastering Google Search &amp; Shopping Ads?<\/h4>\n<p>Whether you&#8217;re starting out on your journey to being a Google expert or you have years under your belt, this course will get you to the next level in your business. Watch the video to see why.<\/p>\n<div class=\"sc-iKGpAt tTMSv sc-cCYyox bhsEfQ\" data-testid=\"grid-header\">\n<header class=\"sc-bALXmG ehiPQI\">\n<p class=\"sc-jTrPJq sc-cyRfQX jOTsBL fjZZDV\">Topics Covered<\/p>\n<\/header>\n<div><strong>Course Outline &amp; Class Takeaways<\/p>\n<p><\/strong><strong><em>Google Search Ads<\/em><\/strong><\/div>\n<ul>\n<li>Why Run Pay-Per-Click (PPC) Ads?<\/li>\n<li>Account and Conversion Tracking Setup<\/li>\n<li>Connecting Google Ads to Google Analytics<\/li>\n<li>Researching and Brainstorming Keywords<\/li>\n<li>Map Opportunities<\/li>\n<li>Landing Pages<\/li>\n<li>Writing and Creating Ads<\/li>\n<li>Optimizing Ads Over Time<\/li>\n<li>Bing Advertising<\/li>\n<\/ul>\n<div><strong><em>Google Shopping<\/em><\/strong><\/div>\n<ul>\n<li>Why Run Google Shopping Ads<\/li>\n<li>How they\u2019re different from Search Ads<\/li>\n<li>Google Merchant Center &amp; your Shopping Feed<\/li>\n<li>Setting up your feed &amp; your campaigns<\/li>\n<li>Optimizing Ads Over Time<\/li>\n<\/ul>\n<\/div>\n<header class=\"sc-bALXmG ehiPQI\">\n<p class=\"sc-jTrPJq sc-cyRfQX jOTsBL ioUZBQ\">Meet Eagan Heath<\/p>\n<\/header>\n<ul>\n<li>Founder and owner of digital marketing agencies <a href=\"https:\/\/getfoundmadison.com\/\" target=\"_blank\" rel=\"noopener\" data-external-link-checked=\"true\"><em>Get Found Madison<\/em><\/a> and <a href=\"https:\/\/www.caravandigital.com\/\" target=\"_blank\" rel=\"noopener\" data-external-link-checked=\"true\"><em>Caravan Digital<\/em><\/a>.<\/li>\n<li>Agency owner for 6 years<\/li>\n<li>Managed over 100 accounts<\/li>\n<li>Over 3x average ROAS across e-commerce client accounts<\/li>\n<li>He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Name of Course:<\/strong> \u200bFoxwell Digital LLC \u2013 Mastering Google Search &amp; Shopping Ads | Release Date: 2022<\/p>\n<p style=\"text-align: center;\"><strong>Sale Page:<\/strong> <a href=\"https:\/\/foxwelldigital.podia.com\/mastering-google-search-shopping\/\" target=\"_blank\" rel=\"noopener\">https:\/\/foxwelldigital.podia.com\/mastering-google-search-shopping\/<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Author Price: <span style=\"color: #ff0000;\">$397<\/span><\/strong> | Our Price: <strong><span style=\"color: #ff0000;\">FREE FOR VIP MEMBERS<\/span><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Delivery Method:<\/strong> Free Download (Mega)<\/p>\n<p style=\"text-align: center;\"><div class=\"mepr_error\"><p style=\"text-align: center\">Download link hidden, please <a href=\"https:\/\/ebizcourses.com\/member-login\">LOGIN<\/a> or <a href=\"https:\/\/ebizcourses.com\/membership-price\/\">PURCHASE A MEMBERSHIP<\/a> to view.<\/p>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering Google Search &amp; Shopping Ads goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully. Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,39],"tags":[1441,2020,2964,1442],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-courses","category-digital-marketing-courses","tag-foxwell-digital-llc","tag-google-ads","tag-google-search","tag-mastering-google-search-shopping-ads","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":6,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"predecessor-version":[{"id":7997,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/posts\/3608\/revisions\/7997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media\/3609"}],"wp:attachment":[{"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebizcourses.com\/wp-json\/wp\/v2\/tags?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}