Ad Buyers Bundle – Access to Optimizing and Auditing With Confidence and Clarity and Tried + True Testing at a discounted rate.
What’s inside Ad Buyers Bundle?
Optimizing and Auditing With Confidence and Clarity
This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era.
It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Tried and True Testing
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more.
Topics Covered
- Why testing is important
- Types of testing
- Determining testing success and meaningful metrics
- Statistical significance
- Post-testing, determining findings, and communication
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